ATEC, the Official Training Equipment Supplier of Major League Baseball, is renowned for its cutting-edge training machines that elevate the game for athletes at all levels.
The new concept is not only modern and digitally adaptable but also harmonizes with the prestigious Amer Sports family, home to brands like Salomon, Arc'teryx, Atomic and Wilson.
The new logo embraces an essential shape that is both contemporary and versatile making it more appealing to Gen Z audiences. It functions as a powerful graphic device, with its clean lines and carefully selected colors making the ATEC brand instantly recognizable and memorable across all platforms.